As you do glorious things, you will be awarded Titles. These Titles are not just for show--they actually have positive and negative attributes associated with them. Titles will appear next to your name when you have a selected Title.  To choose a title, access your Profile Window, and select the Titles tab. This will show all of your available Titles. If you have Titles hidden in your Options, you will not show the Title, but this doesn’t mean that you will not receive the effect. If you turn off your name display, this will also turn off the Title display.

The right title at the right time can make a huge difference.